湖南“邀请函”送到泰国啦！

Recently the Hunan Provincial Department of Culture and Tourism held a cultural tourism promotion conference in Bangkok, Thailand, with the theme of "Welcome to Charming Hunan."

近日，由湖南省文化和旅游厅主办的“三湘四水 相约湖南”走进泰国文旅座谈会在曼谷举办。

At the meeting, both sides engaged in in-depth discussions on deepening Hunan-Thailand tourism cooperation, enhancing travel convenience and promoting mutual tourist exchanges. Thai travel blogger and influencer "Fai" shared insights into Hunan's "five cultural and tourism calling cards" represented by Zhangjiajie, Shaoshan, Changsha, Hengshan Mountain, and the Chengtoushan Ancient Cultural Site. This presentation offered a comprehensive display of Hunan's abundant natural landscapes, historical and cultural heritage, and tourism resources. Cooperation agreements were signed between the Hunan Tourism Association and the Thai Travel Agents Association, as well as between the Hunan Sanhe International Travel Service and Thailand's Quality Express Co., Ltd.

座谈会上，双方就深化湘泰旅游合作，提升旅游便利度、推动游客互访进行深入交流。泰国旅游博主、网红达人Fai向与会嘉宾分享了以张家界、韶山、长沙、南岳衡山、城头山古文化遗址为代表的湖南文旅“五张名片”，全面展示了湖南丰富的自然景观、历史人文及旅游资源。湖南省旅游协会与泰国出境旅游协会，湖南三和国际旅行社与泰国正好旅运有限公司分别签订合作协议。

In 2024, Hunan Province received 3.224 million inbound tourists, marking a year-on-year growth of 187.7%. A total of 186,622 Thai tourists visited the province in 2024, representing an increase of 267.6% year on year.

2024年湖南接待入境游客322.4万人次，同比增长187.7%。其中，接待泰国来湘游客186622人次，同比增长267.6%。

2025 is designated as the year for Hunan's inbound tourism development, and the province has introduced 12 measures to promote the development of its inbound tourism. Hunan will continue exploring high-quality inbound tourism routes. Targeted marketing campaigns will be intensified in key tourist markets such as Southeast Asia, Central Asia, Japan, South Korea, and the European and American regions, showcasing the unique charm of Hunan to the world.

2025年是湖南入境旅游发展年，湖南出台了《关于促进入境旅游的十二条措施》，后续还将持续开发入境旅游精品线路，持续在东南亚、中亚、日韩、欧美地区等重点客源地开展精准营销，向世界展示“三湘四水”的独特魅力。