果蔬配方更健康！年轻人爱上在奶茶店“吃草”

今冬，绿色已经成了中国各大奶茶品牌的主题色。从“低糖、无糖”到“蔬菜原料”，茶饮市场不断迎合着如今消费者对健康的追求。近日在中国长沙，羽衣甘蓝、红菜头、甜红椒等蔬菜从菜市场走进了奶茶店，各大茶饮品牌推出的“健康果蔬茶”深受消费者欢迎。

This winter, green has become the theme color of major milk tea brands in China. From "low sugar, sugar-free" to "vegetable ingredients", the tea beverage market has been constantly catering to consumers' pursuit of health nowadays. Recently in Changsha, China, vegetables like kale, beetroot and sweet red pepper have made their way from the vegetable market into the milk tea shop. The "healthy fruit and vegetable teas" launched by various tea beverage brands are highly favored by customers.

在长沙一奶茶店，柜台上摆放着一排绿色的茶饮，都是用新鲜果蔬制作，十分受顾客青睐。前来取杯的顾客倪小姐是第一次品尝果蔬茶，“这杯里面含有苦瓜，但是喝起来其实并不怎么苦，而且能去火，听起来就很健康。”倪小姐说。另一边的陈小姐则一次带走了6杯果蔬茶，准备在聚餐的时候和家人一起分享。陈小姐说：“平时家里的长辈都不喜欢喝奶茶，觉得太甜了，但是这款纯天然原料的果蔬茶不会另外加糖，很适合和家里人一起分享。”

In a milk tea shop in Changsha, there is a row of green tea beverages displayed on the counter. They are all made with fresh fruits and vegetables and are highly favored by customers. Miss Ni, a customer who came to pick up her order, was tasting fruit and vegetable tea for the first time. "This contains bitter melon, but it doesn't taste that bitter actually. Moreover, it can reduce internal heat and sounds really healthy," said Miss Ni. Besides her, Miss Chen took away six cups of fruit and vegetable tea at one time, planning to share them with her family during a gathering. Miss Chen said, "Usually, the elders in my family don't like drinking milk tea as they think it's too sweet. However, this fruit and vegetable tea made with pure natural ingredients doesn't have additional sugar added, so it's quite suitable for sharing with family members."

随着消费者健康意识的进一步提升，许多品牌选择主动公开原料和饮品热量，极大地缓解了消费者的“配方焦虑”。这也将促使行业不断完善相关标准，推动茶饮行业向更加健康、可持续的方向发展。

With the further improvement of consumers' health awareness, many brands have chosen to disclose the ingredients and the calorie content of their beverage, which has greatly alleviated consumers' "formula anxiety". This will also prompt the industry to continuously improve relevant standards and promote the tea beverage industry to develop in a healthier and more sustainable direction.