“快乐长沙 韵味星城” 亮相2024国际旅交会

The China International Travel Mart 2024, hosted by the Ministry of Culture and Tourism, was held at the National Convention and Exhibition Center in Shanghai from November 22 to 24. With the theme of "Nihao! China", the three-day event attracted more than 1,000 international exhibitors and nearly 600 overseas travel agents from over 80 countries and regions. According to the arrangements of the Ministry of Culture and Tourism and the Hunan Provincial Department of Culture and Tourism, a Changsha delegation led by Yue Feng, deputy director of the Changsha Municipal Bureau of Culture, Tourism, Radio and Television, attended the event. The delegation was composed of representatives from cultural tourism departments of Xiangjiang New Area, Furong District and Wangcheng District, and those from several enterprises. The aim is to actively expand Changsha's domestic and foreign tourism market, further promote the city's cultural tourism image of "Happy Changsha, Charming Star City", and enhance the international influence and reputation of Changsha's cultural tourism.

11月22日—24日，由文化和旅游部主办的2024中国国际旅游交易会在国家会展中心（上海）举行。本届交易会以“你好！中国”为主题，会期3天，共有来自80多个国家和地区的1000余位国际参展商及近600位海外旅行商参展参会。根据文化和旅游部、湖南省文化和旅游厅安排，为积极拓展我市国内外旅游市场，由长沙市文旅广电局党组成员、副局长岳锋带队，组织湘江新区、芙蓉区、望城区文旅部门及相关企业代表赴上海参展，进一步宣传推介“快乐长沙，韵味星城”文旅形象，扩大长沙文化旅游的国际影响力和美誉度。

Hunan cheongsam making skills, Liuyang Xiabu cloth and dough sculpture making skills, Changsha Tongguan Kiln ceramics firing skills, and Tianxin Pavilion cultural and creative products from Changsha were showcased at the Changsha booth. Industry participants at home and abroad, as well as residents, stopped to view Changsha exhibits and consult about the city's cultural tourism products. Promotional materials themed "Happy Changsha, Charming Star City" and Changsha cultural and creative gift bags were highly sought after by travel agents and residents.

来自长沙的湘派旗袍制作技艺、浏阳夏布、面塑制作技艺、长沙铜官窑烧制技艺、天心阁文创产品等纷纷亮相长沙展台，国内外业界人士和市民都围在展台前，驻足观看长沙展品和咨询长沙文旅产品，“快乐长沙，韵味星城”宣传资料和长沙文创礼品袋受到了旅行商及市民朋友的热捧，大家争相领取。

Fruitful results have been achieved at the tourism event. Representatives of Hunan Overseas Tourism Co., Ltd. and Hunan Xiangjutianxia International Travel Service Co., Ltd., negotiated with travel agents from Singapore, Thailand, Myanmar, Laos, Vietnam, Mongolia, Russia, and other countries. They reached a preliminary cooperation intention. Many cultural tourism business operators expressed their hope that Changsha's dough sculpture making skills will be introduced to local cultural tourism towns for product sales and teaching demonstration. 

此次交易会成果丰富，湖南海外旅游有限公司、湖南湘聚天下国际旅行社有限公司与新加坡、泰国、缅甸、老挝、越南、蒙古、俄罗斯等国家的旅行商进行洽谈，达成了初步合作意向。很多文旅企业经营者希望将长沙的面塑技艺引进到当地的文旅小镇进行产品销售及教学展示。长沙也将以此次旅交会为契机，进一步对接境外市场，大力促进长沙入境旅游市场蓬勃发展。