“90后”海归带领三千养殖户花式养羊
放弃互联网大厂高薪工作,回老家当“羊倌”?这个听起来像段子的故事,却在“90后”海归张喆王身上真实上演了。从厦门大学高材生,到天天和羊粪打交道的“羊二代”,她把老爸的传统养羊生意玩出了新花样:给羊建“单身公寓”,还想举办森林音乐会……如今,张喆王养的羊卖到近120元一公斤,年销量1万头,带着3000户养殖户一起致富。
Quitting a high-flying career at an internet giant to return home to become a sheep farmer? It sounds like a plot twist, but for Zhang Zhewang, a post-90s overseas returnee, it’s a reality. From a top student at Xiamen University to a "second-generation sheep farmer" handling sheep dung every day, she has breathed new life into her father’s traditional sheep-raising business: constructing individual pens for sheep and even planning forest concerts... Nowadays, Zhang Zhewang’s sheep sell for nearly 120 yuan per kilogram, with an annual market output of 10,000 sheep, leading 3,000 farming households to common prosperity.
张喆王的团队,除了跟着她爸爸一路走来的老技术员,还有不少年轻人。直播,拍短视频引流,这些自愿扎根山里的“00后”把农业玩出了新花样。
Zhang’s team is a mix of seasoned technicians from her father’s era and bold Chinese Gen Zers who’ve voluntarily chosen to settle in the mountains. These young innovators are transforming agriculture into a digital frontier, using live-streaming sales and short video marketing to drive traffic and connect with urban consumers.
现在,这个“不务正业”的“羊二代”,正在湖南湘江新区莲花镇,书写着自己的传奇。
In Lianhua Town, Hunan Xiangjiang New Area (a national-level new area in China), this so-called "unconventional" second-generation sheep farmer is not just raising sheep—she’s crafting a new playbook for rural revitalization.