“漂亮饭”风靡长沙，颜值与美味能否兼得？

在长沙，高颜值的“漂亮饭”正俘获年轻人的心！“漂亮饭”是指那些外观精美、味道诱人，适合打卡分享的美食。近两年，长沙主打“漂亮饭”的餐厅遍地开花，为食客带来沉浸式美学体验和文化体验。眼下，不少餐厅推出春季限定菜单，吸引年轻人前来拍照打卡。

In Changsha, the “Pretty Food” is winning the hearts of young people. The “Pretty Food” refers to those delicacies that are exquisitely presented, appetizing, and suitable for sharing on social media. In the past two years, restaurants in Changsha that specialize in the “Pretty Food” have been springing up. They bring immersive aesthetic and cultural experiences to diners. Currently, many restaurants have launched spring - limited menus, attracting young people to come and take pictures for social media sharing.

但在追逐颜值的背后，部分商家过度依赖预制菜和标准化装修，陷入“重营销、轻产品”的怪圈，被不少食客吐槽为“次抛型”餐厅。如何让镜头里的好看与舌尖上的好吃共存？不少长沙本土餐饮品牌用人情味、打造透明厨房等方式尝试破局。美食最终还得回归味道本身，你们觉得呢？

However, behind the pursuit of appearance, some merchants overly rely on pre - made dishes and standardized decoration, falling into the strange cycle of “emphasizing marketing over products”. They are criticized by many diners as “disposable” restaurants. How to ensure that the food looks good and also tastes good? Many local catering brands in Changsha are trying to break the deadlock by adding a human touch and creating transparent kitchens. After all, delicious food should ultimately return to its essence of taste. What do you think?