用“非遗”诠释生活之美 她让“国潮”产品出新出彩

在中国长沙坡子街一家国风文创店里，彰显着国风之美的非遗绒花作品在古朴的深色墙面上盛放，吸引众多市民游客的目光。

In a traditional Chinese style cultural and creative store on Pozi Street in Changsha, China, intangible cultural heritage velvet flower works that showcase the beauty of traditional Chinese style are blooming on the simple dark - colored walls, attracting the attention of numerous citizens and tourists.

店主刘立婷研究生毕业于清华大学，2023年，她来到长沙创业，开张了这家文创店。店里摆满了各式各样的非遗绒花作品。“这些作品的制作过程充满着变化与创新，我想发挥自己的想象，创作出适合全年龄段，极具美感、又适当融入时尚感的作品。”创业两年多来，她将十几种非遗工艺融入发饰、项链等现代饰品中，这些饰品被销售到世界各地，被不同国家和地区的人喜欢。

Liu Liting, the store owner, graduated from Tsinghua University with a master's degree. In 2023, she came to Changsha to start a business and opened this cultural and creative store, which is filled with a wide variety of intangible cultural heritage velvet flower works. "The production process of these works is full of changes and innovations. I want to give full play to my imagination and create works that are suitable for all ages, extremely beautiful, and appropriately integrated into with a sense of fashion," she said. Over the past two years, she has incorporated more than a dozen intangible cultural heritage techniques into modern accessories such as hairpins and necklaces. These accessories have been sold worldwide and are beloved by people from various countries and regions.

刘立婷深知，若想让非遗作品在新时代焕发生机，必须进行创新和改良。她爱长沙的文化底蕴，更看好在这座城市汲取灵感后得到更长远的发展。目前，她和团队已累计推出数百款文创产品，作品收入已达数十万元。“优秀的传统文化和非遗技艺，不能只存在于博物馆，要让更多人看到并了解。”刘立婷说，新“国潮”产品将会是未来的主攻方向，她和团队会继续努力。

Liu Liting is well aware that if intangible cultural heritage works are to thrive in the new era, innovation and improvement are essential. She loves the cultural heritage of Changsha and is even more optimistic about achieving long - term development after drawing inspiration from this city. Currently, she and her team have launched hundreds of cultural and creative products, and the revenue from their works has reached hundreds of thousands of yuan. "Excellent traditional culture and intangible cultural heritage skills should not only exist in museums. More people should see and understand them," Liu Liting said. Making new "China - chic" products will be the focus for them in the future, and Liu and her team will continue to work hard.